Archive for August, 2010

“Chocolate maker Mr Popple creates his bars using only raw cacao and organic, natural ingredients making them super healthy and super ethical. Each bar has a fun name which references the powerful nature and health benefits of the individual ingredients. These are each supported by a simple, solid graphic which is printed onto recycled card using rubber stamps and water based inks.

The material for the boxes was chosen because of its rough appearance reflecting the ‘raw’ nature of the ingredients. Using this technique means each time a box is printed, the graphic elements vary slightly in strength and position giving the customer a pack as individual as the handmade product inside.

The chocolate bar inside is wrapped in soya based plastic, so in an all this is a totally environmentally-friendly product. Mr Popple’s Chocolate stands out as looking quirky and unique compared to the mass produced confectionery in the health food shops where it is stocked.”

Via: http://www.thedieline.com/blog/2010/6/17/mr-popples-chocolate.html

An African classic gets a fresh new look by Durban based agency; The Hardy Boys.  More info and great detail following the jump.

“Two years ago I was given the exciting opportunity to rejuvenate an historic South African brand, “Colombo Tea and Coffee Company” by its fourth generation Managing Director, Victor Richardson. Since 1917, Colombo Tea and Coffee Company has been a familiar friend to the people of Kwa Zulu-Natal, South Africa. The company has seen its fair share of ups and downs over more than 90 years of business, but in recent times the brand had lost value and image in the eyes of its patrons and new consumers.

We were lucky enough to work with ‘The Hardy Boys’, a Durban based packaging design agency. Our team decided on a new name with an old sound: ‘Colombo Fine Beverage Co.’ and they redesigned our logo in the likeness of an 80year old stencil that we once used to brand our cartons. Victor and I decided to go back to our roots, with a bias towards specialty, drum-roasted coffee, but we wanted to communicate our heritage to a selective retail audience. Together with The Hardy Boys, we created a retail brand in dedication to our founder that tells the story of his travels to Colombia, Brazil, Kenya and Java. This is what the design team came up with (please see below). special thanks go out to Nadja Oxborrow for the beautiful illustration and presentation case styling!”

Via: http://www.thedieline.com/blog/2010/7/1/colombo-tea-and-coffee-co.html

“Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket ‘own label’ varieties who suffer from a lack of personality and brand appeal. Clive’s new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product.

“Inspiration came directly from the product itself,” explains Blair Thomson, Creative Director. “The basic hand-drawn elements are abstract expressions of the dips and their ingredients. Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence.”

The actual format of the sleeve was adapted to reveal as much of the content as possible and has been printed onto the reverse of a single sided box board. This gives the outer sleeve a tactile finish which reinforces the organic handmade nature of the product. The pot itself has been sourced from 100% recycled materials and is itself fully recyclable.

“Creating the packaging for this new addition to Clive’s product range has allowed us to further develop the brand — conveying their unique combination of cheeky playfulness and confident sophistication that is otherwise missing from competing brands. The bold graphic identity and punchy colours differentiate beautifully in this niche market.” Blair Thomson.

Clive’s Organic dips have been launched through independent stores, farm shops and other organic food retailers.”

Via: http://lovelypackage.com/clives-organic-dips/