By adminPublished: February 4, 2010Posted in: BlogTags: Baby bottle package, Shaped like a milk package
This baby bottle, named “Very Hungry,” is designed to look like a breast so babies have an experience as close to the real deal as possible. The packaging is shaped like a milk carton to represent what is held within the product. The graphics on the package of the “happy” milk drops are designed to evoke the pleasure that babies get from being fed. The window on the front panel exposes and creates appeal for the bottle inside the carton
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
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