“The world’s most distinctive ultra-premium tequila, Cabo Wabo®, is ready to rock a whole new look. Skyy Spirits … today unveiled a vibrant new packaging design for Cabo Wabo Tequila that will start to appear on store shelves and in bars this summer.
After more than a decade, Cabo Wabo Tequila has received a makeover befitting its heritage. The new packaging is inspired by Cabo Wabo’s origins.
Each bottle now features clean lines and clear glass to showcase the color, brilliance and quality of the hand-crafted 100% Blue Weber Agave tequila. The glass bottle provides a fresh, modern look that is juxtaposed by a tactile label recalling a village shop deep in Mexico, where one might find rough-hewn, hand-crafted papers and items made from hammered, glimmering steel.
“The new Cabo Wabo Tequila bottle design is an achievement in contrast – blending authentic Mexican heritage with contemporary styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It continues the vision of Cabo Wabo founder and Rock and Roll Hall of Famer Sammy Hagar by infusing a sense of quality and sophistication with a real shot of rock-n-roll energy.”
http://www.thedieline.com/blog/2009/07/before-after-cabo-wabo.html
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
Want more? www.BooMpackaging.com 
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