The material for the boxes was chosen because of its rough appearance reflecting the ‘raw’ nature of the ingredients. Using this technique means each time a box is printed, the graphic elements vary slightly in strength and position giving the customer a pack as individual as the handmade product inside.

The chocolate bar inside is wrapped in soya based plastic, so in an all this is a totally environmentally-friendly product. Mr Popple’s Chocolate stands out as looking quirky and unique compared to the mass produced confectionery in the health food shops where it is stocked.”

Via: http://www.thedieline.com/blog/2010/6/17/mr-popples-chocolate.html

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“Two years ago I was given the exciting opportunity to rejuvenate an historic South African brand, “Colombo Tea and Coffee Company” by its fourth generation Managing Director, Victor Richardson. Since 1917, Colombo Tea and Coffee Company has been a familiar friend to the people of Kwa Zulu-Natal, South Africa. The company has seen its fair share of ups and downs over more than 90 years of business, but in recent times the brand had lost value and image in the eyes of its patrons and new consumers.

We were lucky enough to work with ‘The Hardy Boys’, a Durban based packaging design agency. Our team decided on a new name with an old sound: ‘Colombo Fine Beverage Co.’ and they redesigned our logo in the likeness of an 80year old stencil that we once used to brand our cartons. Victor and I decided to go back to our roots, with a bias towards specialty, drum-roasted coffee, but we wanted to communicate our heritage to a selective retail audience. Together with The Hardy Boys, we created a retail brand in dedication to our founder that tells the story of his travels to Colombia, Brazil, Kenya and Java. This is what the design team came up with (please see below). special thanks go out to Nadja Oxborrow for the beautiful illustration and presentation case styling!”

Via: http://www.thedieline.com/blog/2010/7/1/colombo-tea-and-coffee-co.html

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“Inspiration came directly from the product itself,” explains Blair Thomson, Creative Director. “The basic hand-drawn elements are abstract expressions of the dips and their ingredients. Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence.”

The actual format of the sleeve was adapted to reveal as much of the content as possible and has been printed onto the reverse of a single sided box board. This gives the outer sleeve a tactile finish which reinforces the organic handmade nature of the product. The pot itself has been sourced from 100% recycled materials and is itself fully recyclable.

“Creating the packaging for this new addition to Clive’s product range has allowed us to further develop the brand — conveying their unique combination of cheeky playfulness and confident sophistication that is otherwise missing from competing brands. The bold graphic identity and punchy colours differentiate beautifully in this niche market.” Blair Thomson.

Clive’s Organic dips have been launched through independent stores, farm shops and other organic food retailers.”

Via: http://lovelypackage.com/clives-organic-dips/

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Triangular and unique in structural form, this packaging design is a three-sided design, each side tells of the unique selling point of the product. Namely – premium quality, 100% natural and cholesterol free. Each of the benefits are graphically created in a way that it looks like it is on a label – to make it look like it is branded and uniquely for up market consumers. Furhtermore, to create and enhance the up maret look and feel, a rich dark red and silver foil is used for the packaging.

http://www-des.tp.edu.sg/des_home/des_alumni/des_graduate_portfolio08/des_grad08_vsc/des_grad08_vsc_adora_profile/des_grad08_vsc_adora_3-2.htm

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http://ambalaj.se/2009/03/17/60-bag-biodegrades-in-60-days/

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The new packaging is well designed with simple and crisp graphic design highlighting the freshness of the product.  Very well done.

“Food packaging is very important to our customers and it influences their buying decisions, Amcor’s NaturePlus compostable film helps us to meet our customers needs and our sustainability goals without compromising on shelf life and seal performance requirements,” Sainbury’s packaging manager said.

http://www.thedieline.com/blog/2008/09/sainburys-so-or.html

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“We felt that the painstaking art of letterpress was key to creating a signature graphic tone, first and foremost because letterpress is both unpretentious and hand-crafted” said Charlie Hopper, creative director at Y&L. More pics of the full line after the jump

http://www.thedieline.com/blog/2008/02/ugly-mug-coffee.html

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“The brand’s new logo reflects the transformation of a boutique brand, one supported by exceptional quality and flavour, into a major contender in a fiercely competitive environment,” said Casa Noble President and Co-Chairman David Ravandi, who designed the new bottles and guides the creative direction of the brand.

http://popsop.com/2369

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http://popsop.com/3908

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http://directory.vendingmarketwatch.com/product/62924/Campbell_Away_From_Home_V-8_Custom_PET_bottles

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