Design agency RBA s.r.l. took the challange to create a visual identity and packaging design for a new line of grappa, “Cantine Gancia”, for the hotel, restaurant and catering sector.
The newly developed line is distinguished by its clear, modern and elegant personality. Through the graphic design of the label, the distinctive and finely crafted packaging evokes the association of the Gancia company with the grappa.
“The world’s most distinctive ultra-premium tequila, Cabo Wabo®, is ready to rock a whole new look. Skyy Spirits … today unveiled a vibrant new packaging design for Cabo Wabo Tequila that will start to appear on store shelves and in bars this summer.
After more than a decade, Cabo Wabo Tequila has received a makeover befitting its heritage. The new packaging is inspired by Cabo Wabo’s origins.
Each bottle now features clean lines and clear glass to showcase the color, brilliance and quality of the hand-crafted 100% Blue Weber Agave tequila. The glass bottle provides a fresh, modern look that is juxtaposed by a tactile label recalling a village shop deep in Mexico, where one might find rough-hewn, hand-crafted papers and items made from hammered, glimmering steel.
“The new Cabo Wabo Tequila bottle design is an achievement in contrast – blending authentic Mexican heritage with contemporary styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It continues the vision of Cabo Wabo founder and Rock and Roll Hall of Famer Sammy Hagar by infusing a sense of quality and sophistication with a real shot of rock-n-roll energy.”
http://www.thedieline.com/blog/2009/07/before-after-cabo-wabo.html
The Gatorade Company, a division of PepsiCo, is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people.
Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and performance benefits that built the brand.
Apart from the pretty unusual packaging design and concept, the condoms are produced from fair trade latex.
The Hot Rubber is the first condom brand to support fair trade latex, a concept developed by FairDeal Trading. This means the latex is bought at a minimum price (it means they get a guaranteed price) from an indian plantation with humane working conditions and no child labor. On top of it there’s an extra supplement for the support of some social activities on the plantation. While I think this is a good idea, it will be interesting to see if other manufacturers are doing/planning similar things.
Via: http://condomunity.com/condom-brand-reviews/design-showcase-the-hot-rubber/
ewton’s Eco-Friendly Packaging a Snug Fit
Boulder-based Newton Running has found an alternative to traditional printed cardboard shoe boxes.
With help from TDA Advertising and Design, the company designed a new way to package their product – running shoes – in a molded carton made of 100% post consumer recycled material. (Image via The Dieline.)
Because the shape of the carton fits closely to the shape of the shoe, there is no need for tissue paper. And rather than stuff paper inside of the shoes to help them retain their shape, Newton includes a pair of socks and a reusable shoe bag – one in each shoe, PSFK explains.
Via: http://www.packaging-review.com/
The design imitates the texture, skin, and color of the fruit juiceswithin the containers to create this clever and innovative packaging design.
The banana boxes have already made their way onto store shelves and we hope the others will too!
Via: http://www.oneinchpunch.net/2009/06/29/innovative-fruit-textured-juice-drink-container-designs/
Designed by Peter Gregson | Country: Serbia
“PG developed concept and visual identity for new nut packaging called WANTED (pistachios, cashew nuts and peanuts). The aim of this project was to create an eye catching and funny package for the most desired (wanted) products. Each product has a warrant for a wanted person – ingredient on the front. For instance cashew nut is an Indian. In a Serbian cashew nut is translated as Indian nut, which explains the turban.”
This baby bottle, named “Very Hungry,” is designed to look like a breast so babies have an experience as close to the real deal as possible. The packaging is shaped like a milk carton to represent what is held within the product. The graphics on the package of the “happy” milk drops are designed to evoke the pleasure that babies get from being fed. The window on the front panel exposes and creates appeal for the bottle inside the carton
The whole communication of “Mr. Clean” trademark is principally based on strenght and physical power concepts , well represented by the famous bald muscle man logo. With this dumb-bell packaging we have tried to find a simple but incisive shape to strenghten that idea and to give product more visibility on supermarket shelf. We have also considered packaging reusability as an important feature: the empty bottle can be easily filled with water or sand and transformed in a colourful dumb-bell for fitness. A fun excercises booklet inside the cap can be useful for home training
Via: http://www.packagingoftheworld.com/2008/12/dumbbell-packaging.html
“The promotional blurb for Peepoobag, a new self-sanitizing, single-use, biodegradable container for human waste, is as dramatic as it is straightforward: “2.6 billion people just got their own toilet,” declares the website of Peepoople, a private Swedish company that developed the toilet-in-a-bag for the urban poor in developing countries. The number refers to how many people on this planet lack access to basic sanitation — not just a toilet but even a simple latrine. This deficiency leads to water contamination from feces, which contain viruses, bacteria, worms and parasites. One child in the world perishes every 15 seconds due to tainted water. Poor sanitation, says Camilla Wirseen, product manager for Peepoople, “is a silent emergency. People are dying.”
The Peepoobag was designed to provide a solution to the immediate need of relieving oneself; it’s also part of a longer-term, environmentally friendly value chain. Because most toilets are part of a sanitation infrastructure that requires water and huge financial investment, providing a quick, easy, safe and inexpensive way to go to the bathroom is a major advance over using the street. But the advantages don’t stop there. The narrow bag is made of high-performance bioplastic with a thin interior layer of gauze treated with urea, a non-hazardous chemical fertilizer that breaks down feces and urine into ammonia and carbonate. Within two to four weeks, the treated human waste can be used as fertilizer.”
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