New work from new design firm B&T Design based in France, and soon to be in Los Angeles:
DOO is a new “smoothie” french Brand. The meaning of the name comes from the french word “doux” which means sweet in English. We made the name shorter and easier to read. Somehow we wanted to find a funny way to write this word and, in the same time, keeping the same pronunciation. A B&T design, we love to work on pure and fresh design without adding stuff that overwhelm needlessly our design. We wanted these smoothies to be efficient and obvious for the consumer. As the design is uncluttered we also wanted our flavor to be so. That’s the reason why chose 3 very simple flavors: Kiwi, Orange, and Watermelon, and we didn’t go into the mutli fruit blend.
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
Want more? www.BooMpackaging.com 
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