By adminPublished: February 4, 2010Posted in: BlogTags: Condom package, Fair, Unusual package 
Apart from the pretty unusual packaging design and concept, the condoms are produced from fair trade latex.
Fair Trade Condoms
The Hot Rubber is the first condom brand to support fair trade latex, a concept developed by FairDeal Trading. This means the latex is bought at a minimum price (it means they get a guaranteed price) from an indian plantation with humane working conditions and no child labor. On top of it there’s an extra supplement for the support of some social activities on the plantation. While I think this is a good idea, it will be interesting to see if other manufacturers are doing/planning similar things.
Via: http://condomunity.com/condom-brand-reviews/design-showcase-the-hot-rubber/
You might also like

Fair Trade Coffee As with Green Mountain Coffee's other recent packaging modifications, these bags also offer an environmental...
|
|

WANTED Designed by Peter Gregson | Country: Serbia
“PG developed concept and visual identity for new nut...
|

Zipp Infuzions Designed by Parker Williams in 2006, the packaging for Zipp's Fruit Infuzions shows an excellent use...
|

60 Bag Biodegrades in 60 days. The bag is made of flax-viscose non-woven fabric and was developed and manufactured...
|
About the Author

BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
Want more? www.BooMpackaging.com