Design agency RBA s.r.l. took the challange to create a visual identity and packaging design for a new line of grappa, “Cantine Gancia”, for the hotel, restaurant and catering sector.
The newly developed line is distinguished by its clear, modern and elegant personality. Through the graphic design of the label, the distinctive and finely crafted packaging evokes the association of the Gancia company with the grappa.
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
Want more? www.BooMpackaging.com 
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