San Francisco-based Method is finding success with its innovative packaging configuration for its liquid hand soap refills. Method’s refill pouch is now widely available across the country and according to Method’s Katie Molinari will be expanding into other forms of their liquid soaps by March.
According to Method the refill pouch uses 83% less plastic than a similar PET bottle and in turn needs less energy to produce. “Consumers are responding well to the refill and we encourage our customers to purchase refills when available as they use considerably less plastic than thick PET containers,” said Molinari. Method hand wash refills are currently available at Target and other stores including Home Depot, Schnucks, Gristedes and more.
Via: http://www.sustainableisgood.com/blog/packaging_design_innovation_/index.html
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
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