“What started as a love for beer and the need for more packaging pieces in a growing portfolio, this project developed into creating a brand for two guys who brew more beer than they can drink.
Pembroke Craft Brewery was born and the simple task for this job was to develop a labeling system for their ever expanding brew collection while sticking to their slick brand which highlights their outstanding work ethic to produce premium beer and beverages.
The labeling system is based on a focus toward a numerical labeling rather than traditional simple beer names. Resulting in the name of the beverage varieties being able to be more descriptive than the traditional naming of beers such as Dry or Drought.
All varieties have a template style design with the only point of difference being replaceable copy and colour to reflect the style of each beer/beverage.
You can just imagine going to the bar and ordering a Pembroke 2″
Via: http://lovelypackage.com/pembroke-craft-brewery/
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
Want more? www.BooMpackaging.com 
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