Major UK retailer Sainbury’s is releasing its SO organic wild rocket salad in new biodegradable packaging. The packaging is made using Amcor NaturePlus compostable film.
The new packaging is well designed with simple and crisp graphic design highlighting the freshness of the product. Very well done.
“Food packaging is very important to our customers and it influences their buying decisions, Amcor’s NaturePlus compostable film helps us to meet our customers needs and our sustainability goals without compromising on shelf life and seal performance requirements,” Sainbury’s packaging manager said.
http://www.thedieline.com/blog/2008/09/sainburys-so-or.html
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
Want more? www.BooMpackaging.com 
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