swimwear maker Speedo has launched a new range of eco-friendly packaging for its goggles and headwear collection.
Speedo’s new packaging, which also includes improved product explanation and visibility and better product segmentation, uses recyclable cardboard sourced from Forest Stewardship Council (FSC) certified well-managed forests.
The environmentally-friendly advances in Speedo packaging continue on to the goggles and headwear themselves; all products are 100% PVC free.
All goggle packaging is made from recyclable materials, with reusable goggle pouches partially constructed from swimsuit fabric cut offs.
Via: http://www.sustainableisgood.com/blog/packaging_design_innovation_/index.html
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
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