ewton’s Eco-Friendly Packaging a Snug Fit
Boulder-based Newton Running has found an alternative to traditional printed cardboard shoe boxes.
With help from TDA Advertising and Design, the company designed a new way to package their product – running shoes – in a molded carton made of 100% post consumer recycled material. (Image via The Dieline.)
Because the shape of the carton fits closely to the shape of the shoe, there is no need for tissue paper. And rather than stuff paper inside of the shoes to help them retain their shape, Newton includes a pair of socks and a reusable shoe bag – one in each shoe, PSFK explains.
Via: http://www.packaging-review.com/
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