Amcor PET Packaging helps Let’s Mongo, Inc., Moorpark, CA launch a line of Hispanic-inspired ready-to-drink (RTD) teas. The company has selected Amcor’s 16-ounce, long-neck PowerFlex™ polyethylene terephthalate (PET) bottle to introduce its Tomandote™ brand beverages.
Campbell Soup Co. is using a custom hot-fill polyethylene terephthalate (PET) bottle from Amcor PET Packaging to redesign its V8 and V8 V-Fusion 12-ounce lines in order to be sold via vending machines. The result is an attractive bottle that offers better grip and portability while also enhancing the health equity of the V8 brand. Launched in six flavors: V8 100% Vegetable Juice, V8 Spicy Hot, Campbell’s Tomato Juice, V8 V-Fusion Strawberry Banana, V8 V-Fusion Pomegranate Blueberry and V8 V-Fusion Peach Mango. Contact your Campbell Soup representative for more information.
http://directory.vendingmarketwatch.com/product/62924/Campbell_Away_From_Home_V-8_Custom_PET_bottles
Design agency RBA s.r.l. took the challange to create a visual identity and packaging design for a new line of grappa, “Cantine Gancia”, for the hotel, restaurant and catering sector.
The newly developed line is distinguished by its clear, modern and elegant personality. Through the graphic design of the label, the distinctive and finely crafted packaging evokes the association of the Gancia company with the grappa.
“The world’s most distinctive ultra-premium tequila, Cabo Wabo®, is ready to rock a whole new look. Skyy Spirits … today unveiled a vibrant new packaging design for Cabo Wabo Tequila that will start to appear on store shelves and in bars this summer.
After more than a decade, Cabo Wabo Tequila has received a makeover befitting its heritage. The new packaging is inspired by Cabo Wabo’s origins.
Each bottle now features clean lines and clear glass to showcase the color, brilliance and quality of the hand-crafted 100% Blue Weber Agave tequila. The glass bottle provides a fresh, modern look that is juxtaposed by a tactile label recalling a village shop deep in Mexico, where one might find rough-hewn, hand-crafted papers and items made from hammered, glimmering steel.
“The new Cabo Wabo Tequila bottle design is an achievement in contrast – blending authentic Mexican heritage with contemporary styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It continues the vision of Cabo Wabo founder and Rock and Roll Hall of Famer Sammy Hagar by infusing a sense of quality and sophistication with a real shot of rock-n-roll energy.”
http://www.thedieline.com/blog/2009/07/before-after-cabo-wabo.html
The Gatorade Company, a division of PepsiCo, is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people.
Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and performance benefits that built the brand.
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