DOO is a new “smoothie” french Brand. The meaning of the name comes from the french word “doux” which means sweet in English. We made the name shorter and easier to read. Somehow we wanted to find a funny way to write this word and, in the same time, keeping the same pronunciation. A B&T design, we love to work on pure and fresh design without adding stuff that overwhelm needlessly our design. We wanted these smoothies to be efficient and obvious for the consumer. As the design is uncluttered we also wanted our flavor to be so. That’s the reason why chose 3 very simple flavors: Kiwi, Orange, and Watermelon, and we didn’t go into the mutli fruit blend.

Via: http://www.thedieline.com/blog/2009/03/doo-smoothie.html