New look Archive

Ugly Mug Coffee

By
admin
Published: February 8, 2010Posted in: BlogTags: ,
Ugly Mug Coffee

Young & Laramore have created a new look for Memphis based Ugly Bug Coffee Brand, the fresh new packaging is a part of a comprehensive re-branding and marketing effort. To help the packaging stand out among other premium specialty coffees on the shelf, Y&L partnered with a traditional letterpress and design company, Yee-Haw industries.

“We felt that the painstaking art of letterpress was key to creating a signature graphic tone, first and foremost because letterpress is both unpretentious and hand-crafted” said Charlie Hopper, creative director at Y&L. More pics of the full line after the jump

http://www.thedieline.com/blog/2008/02/ugly-mug-coffee.html

Cabo Wabo Tequila

By
admin
Published: February 4, 2010Posted in: BlogTags: ,
Cabo Wabo Tequila

“The world’s most distinctive ultra-premium tequila, Cabo Wabo®, is ready to rock a whole new look. Skyy Spirits … today unveiled a vibrant new packaging design for Cabo Wabo Tequila that will start to appear on store shelves and in bars this summer.

After more than a decade, Cabo Wabo Tequila has received a makeover befitting its heritage. The new packaging is inspired by Cabo Wabo’s origins.

Each bottle now features clean lines and clear glass to showcase the color, brilliance and quality of the hand-crafted 100% Blue Weber Agave tequila. The glass bottle provides a fresh, modern look that is juxtaposed by a tactile label recalling a village shop deep in Mexico, where one might find rough-hewn, hand-crafted papers and items made from hammered, glimmering steel.

“The new Cabo Wabo Tequila bottle design is an achievement in contrast – blending authentic Mexican heritage with contemporary styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It continues the vision of Cabo Wabo founder and Rock and Roll Hall of Famer Sammy Hagar by infusing a sense of quality and sophistication with a real shot of rock-n-roll energy.”

http://www.thedieline.com/blog/2009/07/before-after-cabo-wabo.html