“The promotional blurb for Peepoobag, a new self-sanitizing, single-use, biodegradable container for human waste, is as dramatic as it is straightforward: “2.6 billion people just got their own toilet,” declares the website of Peepoople, a private Swedish company that developed the toilet-in-a-bag for the urban poor in developing countries. The number refers to how many people on this planet lack access to basic sanitation — not just a toilet but even a simple latrine. This deficiency leads to water contamination from feces, which contain viruses, bacteria, worms and parasites. One child in the world perishes every 15 seconds due to tainted water. Poor sanitation, says Camilla Wirseen, product manager for Peepoople, “is a silent emergency. People are dying.”
The Peepoobag was designed to provide a solution to the immediate need of relieving oneself; it’s also part of a longer-term, environmentally friendly value chain. Because most toilets are part of a sanitation infrastructure that requires water and huge financial investment, providing a quick, easy, safe and inexpensive way to go to the bathroom is a major advance over using the street. But the advantages don’t stop there. The narrow bag is made of high-performance bioplastic with a thin interior layer of gauze treated with urea, a non-hazardous chemical fertilizer that breaks down feces and urine into ammonia and carbonate. Within two to four weeks, the treated human waste can be used as fertilizer.”
Via: http://www.thedieline.com/blog/2009/09/peepoo-bag.html
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
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