Young & Laramore have created a new look for Memphis based Ugly Bug Coffee Brand, the fresh new packaging is a part of a comprehensive re-branding and marketing effort. To help the packaging stand out among other premium specialty coffees on the shelf, Y&L partnered with a traditional letterpress and design company, Yee-Haw industries.
“We felt that the painstaking art of letterpress was key to creating a signature graphic tone, first and foremost because letterpress is both unpretentious and hand-crafted” said Charlie Hopper, creative director at Y&L. More pics of the full line after the jump
http://www.thedieline.com/blog/2008/02/ugly-mug-coffee.html
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
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