Campbell Soup Co. is using a custom hot-fill polyethylene terephthalate (PET) bottle from Amcor PET Packaging to redesign its V8 and V8 V-Fusion 12-ounce lines in order to be sold via vending machines. The result is an attractive bottle that offers better grip and portability while also enhancing the health equity of the V8 brand. Launched in six flavors: V8 100% Vegetable Juice, V8 Spicy Hot, Campbell’s Tomato Juice, V8 V-Fusion Strawberry Banana, V8 V-Fusion Pomegranate Blueberry and V8 V-Fusion Peach Mango. Contact your Campbell Soup representative for more information.
http://directory.vendingmarketwatch.com/product/62924/Campbell_Away_From_Home_V-8_Custom_PET_bottles
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BooM packaging is a creative design & communication agency specialized in brand & packaging design, structural packaging design, graphic packaging design, retail package design, communication and positioning. Consumer experience and relationship is the key in our design approach. We create, build & revitalize brands with effective brand & packaging design and turn marketing strategy into a market succes from Concept to Shelf.
At this moment 80 % of all buying decisions is made in retail environment. The struggle you are facing mainly takes place on the shelf.
Effective Packaging Design
The effectiveness of retail packaging is about selling first. Communication and persuasion is job #1. Not aesthetics. Package professionals and designers tend to believe it's about beauty. It’s subjective and each consumer responds differently to aesthetics.
Are you aware of the power of your packaging design. Packaging design has enormous power over what we buy. We buy the “brand promise” and the package design carries a lot of that promise.
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